The Role of American Media
The media is very resourceful. Our society is dependent on it for topics varying from the local news to the latest celebrity gossip. Media has expanded its capabilities to reach its audience. Many of the references I made to strengthen my thesis are videos from both MTV and YouTube. The Modern Language Association has had to modify its format to acclimate to these technological times.
The media has been the main culprit of feeding young women with concepts of how women should be. The evidence is in who is presented to us. There is the stigma that women have to compare their bodies to a computer program’s doing. What is even worse is that the media avoids showing women like me at all. A comparative study between 1999 and 2004 has shown that women of color maintained higher rates of non-exposure than white women in mainstream women’s magazines (Covert and Dixon). Unfortunately, there aren’t many people who look like me on most of the television shows I love.
Another concern with the media is with its broadcasts of black people in general. A 1984 study was conducted by Ronald Humphrey and Howard Schuman shows that from 1950 to 1982, show that there were some improvements in white people’s perceptions of black people. However, their study covered an entire generation over the course of the Civil Rights Era. They were some things that were bound to be some change. Additionally, there are negative aspects. First, blacks would be depicted as middle-class to avoid the realities of class in America. Secondly, some advertisements focused on the social reality. Finally are the advertisers who are dependent on the white people’s attitudes on black people to determine how to present them. Furthermore, I’m always skeptical about movies like The Help and The Blind Side (white savior films) because they present the false notion that racism must not be an issue anymore. Generally, the media is a gift and a curse.